The Livermore Valley Chamber of Commerce is excited to announce that they’ve set up a series of eight free “Lunch and Learn” sessions with three marketing profressionals, starting in November, and going through June 2016. There will be one session per month, and business owners are invited to bring their lunch and learn proven marketing techniques for their business.
Each session will be held in the Chamber’s Conference Room at 2157 First Street in Livermore, and they will be interactive workshops lasting approximately an hour, where participants are encouraged to bring their questions. Registration is free of charge, and you may bring a guest. Because space is limited, once capacity is reached, the registration will automatically be closed, so register early to reserve your seat.
Upcoming Lunch and Learn Sessions
Rock Your Holidays with a Great Promotion!, Tuesday, November 17, 2015, 11:30-1:00 p.m. Presenter: Thomas Petty – Holiday sales from November through January are expected to be higher this year than in the past. It’s not too late to get your holiday marketing in gear and promote your business to customers who are looking for great holiday deals.
Grow Your E-mail List in 2016!, Thursday, December 3, 2015, 11:30-1:00 p.m. Presenter: Thomas Petty – 91% of your customers open their e-mail at least once per day, and e-mail marketing is one of the most effective ways of reaching your customers. For every dollar spent on e-mail marketing, the average return is $44 in sales. Learn how to grow your e-mail list with these techniques.
The Power of the Inbox-Tips and Tricks for Successful Email Marketing!, Thursday, January 28, 2016, 11:30-1:00 p.m. Presenter: Sydni Craig-Hart – This powerful seminar takes you step-by-step through the keys to effective email marketing and the five easy steps you must take to harness the power of the inbox: grow a healthy list, create great content, customize a beautiful, mobile-friendly template that matches your brand, how to get your emails opened, and tracking your results.
(Registration open soon!)
Social Media 101-The Basics of Social Media, February 2016 (TBD), 11:30-1:00 p.m. Presenter: Wil Hart – Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This presentation provides a beginner’s look at how small businesses can start thinking about using social media marketing for their business or nonprofit.
(Registration open soon!)
Harnessing the Power of Mobile!, Thursday, March 17, 2016, 11:30-1:00 p.m. Presenter: Thomas Petty – How to use mobile technology to promote yourself and drive more business. Mobile internet usage is growing fast – more people are starting to receive and read your messages with their smartphones. And more businesses are starting to use mobile to create marketing communications and make it easy for their customers to buy from them. You’ll learn why mobile makes local listings more important than ever, how to drive action with mobile marketing, and how to create content for mobile.
(Registration open soon!)
Content Marketing-What to Say and How to Say it, April 2016 (TBD), 11:30-1:00 p.m. Presenter: Sydni Craig-Hart – Good content is made up of words, images and videos used to attract, convert and retain an audience. When using email or posting to social media, you want to make sure it is relevant and interesting and includes a clear call to action. In this session you’ll learn how to create, curate, and extend the reach of your content to grow your business.
(Registration open soon!)
Measuring Your Marketing, Thursday, May 24, 2016, 11:30-1:00 p.m. Presenter: Thomas Petty – “Did it work?” Small businesses ask that question about their marketing efforts all the time. Because you want to grow your business, you need to use marketing and marketing campaigns. Once you start using marketing campaigns – for email, events, surveys, offers and promotions, donations and social media – how do you know if that marketing is working?
(Registration open soon!)
Look Great in Your Inbox – The 7 Don’ts of Email Design, June 2016 (TBD), 11:30-1:00 p.m. Presenter: Wil Hart – First impressions matter. Especially in the inbox. Your readers are making decisions on whether or not to open and interact with your email, and if it doesn’t look appealing, they could delete your message.
Make your audience sit up and take notice with great email design.
(Registration open soon!)
Sydni Craig-Hart and Wil Hart are co-founders of Smart Simple Marketing. Smart Simple Marketing is a content marketing agency and full service marketing consulting firm. They specialize in helping build small businesses and assisting corporations with marketing B2B to smaller businesses. They are an award-winning, certified Woman-Owned and Minority-Owned Small Business and understand the opportunities that can come with this designation. Smart Simple Marketing specializes in custom marketing solutions for small business owners and technology companies. Not only does Smart Simple Marketing offer strategic consulting and done-for-you strategies, they teach workshops and offer keynote speaking.
Thomas Petty is President of and Master Trainer at the Bay Area Search Engine Academy. He teaches business owners how to get found online when their customers are searching for them. He is a popular speaker and has trained business owners from around the world in using the power of the internet to market. He specializes in teaching people the ins and outs of online marketing without using technical jargon. He is also a marketing consultant with his online marketing and web design firm.
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